Spotlight: KidSuper
Colm Dillane is the founder of KidSuper, a streetwear brand that has become known for its unique blend of football, art and fashion. Dillane's own experiences and views have shaped the brand, and his love for football has been a constant presence in his life. KidSuper was one of the first brands that bridged the gap between football and fashion, creating a unique intersection of the two worlds. KidSuper has collaborated with several brands, including Louis Vuitton, Puma, and Canada Goose, in which, these collaborations have allowed the brand to expand its reach to a wider audience.
Football has long been a source of inspiration for KidSuper and they’ve always seem to push the boundaries in crossing over football into fashion, by incorporating football themes and elements into its clothing and runway shows.
The brand's most recent 2024 F/W Paris Fashion Week show was a prime example of this intersection. Inspired by the scientific 'String Theory', the collection showcased it's stunning pieces, such as the graphic-heavy topcoats, Canada Goose puffer jackets, and oversized knitted crewnecks. The show even featured a brief runway cameo by Brazilian football legend Ronaldinho, further emphasizing the crossover between the football pitch and fashion shows. Through Dillane’s artistic approach, the collections seem to be a reflection of his own self or his journey. Therefore, by incorporating certain themes, artistic elements, and juxtaposition, KidSuper has created a unique and captivating experience for its audience.
The presence of football themes in fashion shows have generated interest and excitement among consumers adjacent to the football world. It has created an appetite for football-inspired fashion and has allowed them to further invest in time and money into the sport. As KidSuper continues to make its mark in the fashion world, the future of football-inspired fashion looks promising. The brand's unique blend of football and fashion has resonated with audiences and the industry, at-large. Only time will tell what Dillane has for us next.
