Spotlight: Virgil Abloh & Nike Mercurial Vapor 360
The collaboration between Virgil Abloh and Nike for the Mercurial Vapor 360 football boots was a highly anticipated project that brought together two powerhouses in the worlds of fashion and football. This partnership was not the first time that Virgil Abloh and Nike had collaborated, as they had previously worked together on the highly successful “The Ten” collection in August 2017. The collection was revered for its innovative designs and unique aesthetic, solidifying Virgil Abloh as one of the greatest designers of our time. Seven months after that collection, Abloh and Nike joined forces once again to create a sensational collaboration, specifically for the footballing world. The announcement of this collaboration sent shockwaves through both the football and fashion communities, as it marked Virgil Abloh's entrance into the mainstream football scene on a large scale. One of the key factors that contributed to the success of the Virgil Abloh x Nike Mercurial Vapor 360 collaboration was the endorsement and involvement of renowned footballer Kylian Mbappe. At the time of the collaboration, Mbappe had just signed for Paris Saint-Germain (PSG) and was considered the heir apparent to football legends Cristiano Ronaldo and Lionel Messi.
Mbappe's involvement as the star athlete for the collaboration added an extra layer of excitement and anticipation. His status as a future Balon d'Or winner and his partnership with the most sought-after designer in the industry elevated the collection to unprecedented heights.
The Virgil Abloh x Nike Mercurial Vapor 360 collaboration had a significant impact on both the football and fashion industries. By bringing together two seemingly disparate worlds, the collaboration sparked a conversation around the commercialization of football and its influence on popular culture.The collection became a symbol of the growing intersection between football and fashion, as it showcased how football apparel and footwear could transcend the pitch and become coveted fashion items.
While the Virgil Abloh x Nike Mercurial Vapor 360 collaboration may not be considered a staple in the footballing world at large, it undoubtedly left a lasting impact on the industry. The collaboration opened doors for future partnerships between fashion brands and football clubs, as it demonstrated the marketability and demand for football-inspired fashion.
Looking ahead, the legacy of the collaboration will continue to be felt as more fashion brands create their own football merchandise and incorporate footballing trends into their designs.
